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Branding · Marketing Strategy · Design

Your message, even more than your products or services, defines you. So communicating it clearly, visually, and strategically is one of the most—if not, the most—important challenges of your business. That’s why connecting with you, getting to know your stakeholders and what they need, is key to our success, and to yours. Once we know you, we can help others see what you have to say.

Your message, your vision, your visual voice.

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Client Type: Special Projects

Hard Rock Cafe

Description

Even a great café encounters occasional challenges. To address its clientele’s worry about parking, LP&A solved the problem with a strong message supported by an ad with a strong visual.
Client Type: Financial / Legal / Services

Gilbert

Description

Even a serious business needs to break out once in a while. For the Gilbert LLP digital holiday card, LP&A created messaging and visuals that made the firm more personal and accessible with a bit of levity during the holiday season.
Client Type: Organizations / Associations

National Mining Association

Description

After successful work with the association’s CORESafety project, LP&A was engaged to oversee a new website and marketing materials. In its visual design and development, LP&A keeps pace with ongoing user research and usability testing.
Client Type: Organizations / Associations

American Seed Trade Association

Description

For an association representing more than 700 companies, LP&A created an Annual Report with a clean and simple design that reinforces the association’s image as an innovator.
Client Type: Financial / Legal / Services

Caplin & Drysdale, Attorneys

Description

A law firm with more than 45 years of experience needs to maintain strong brand messaging. Familiar with the firm’s culture, LP&A delivers consistent recognition throughout Caplin & Drysdale booklets, ads, brochures, and other marketing materials.
Client Type: Organizations / Associations

Grocery Manufacturers Association

Description

All membership publications from an association need a recognizable family look. To achieve this goal, LP&A created a new association logo for the Grocery Manufacturers Association and used it to solidify the new brand throughout its membership publications.
Client Type: Financial / Legal / Services

Financial Health Strategies

Description

Good brands are flexible and grow with a company’s needs. LP&A maintained a recognizable family image in a morphing brand as Financial Health added a sister company (FH Community Health), and a mother company (Financial Health Strategies) emerged.
Client Type: Technology

designDATA

Description

When your specialty is IT, you need to look the part. LP&A modified the designDATA logo to create a fresh brand image. A dynamic 20 x 20 modular exhibit shows the new look in action.
Client Type: Organizations / Associations

CORESafety

Description

The National Mining Association was preparing to launch an international safety campaign to prevent accidents before they happen. During the five-year initiative, LP&A served as the guiding force behind the branding, website, and all collateral materials, overseeing video production, user research, usability testing, digital strategy, social media, and design.
Client Type: Financial / Legal / Services

Capstone Advisory Group

Description

When the message is complicated, sometimes the answer is to keep things simple. To help Capstone communicate their diverse capabilities, LP&A designed materials that were straightforward and visual, making it easier for clients to connect with the information.
Client Type: Personal

Morning Music | Morning Song

Description

Writer Elle Nelson teamed up with Larry Paine to create this whimsical rhyming book.
Client Type: Organizations / Associations

American Chemistry Council

Description

Getting kids excited about chemistry is not necessarily an easy task. Enter LP&A with a dynamite poster, molecule set, and teaching guide, and you have a formula for enthusiasm and success.
Client Type: Financial / Legal / Services

NASDAQ

Description

The NASDAQ reputation is solid. So LP&A made the new corporate brochure look timeless, corporate, and a bit edgy. Mission accomplished.
Client Type: Organizations / Associations

Association of
Governing Boards
of Universities
and Colleges

Description

To represent a national institution that serves the needs and interests of academic governing boards, boards of institutionally related foundations, and campus CEOs, LP&A developed several print pieces featuring striking images for an attention-getting result.
Client Type: Special Projects

Looney Labs

Description

When a product is in a crowded market, the packaging needs to make it stand out. Using elements from the Fluxx card games, LP&A created new visuals to differentiate the packaging in a highly competitive market.
Client Type: Biotechnology / Medical

TheraCom

Description

A new logo for an existing company needs to reflect a bit of the past. So LP&A created a fresh new brand logo, but maintained a hint of the familiar TheraCom swash from the old one. The company’s brand still appeals to existing customers, but positions the company better to attract new ones.
Client Type: Technology

iTServer Center

Description

A state-of-the-art secure data center needs a state-of-the art look. LP&A developed the brand messaging and a visual identify for the iTServer Center.
Client Type: Organizations / Associations

National Asphalt Pavement Association

Description

Helping to create beautiful roads is the mission of this association. To reinforce that message, LP&A developed a membership recruitment brochure that sings with pride.
Client Type: Biotechnology / Medical

Journal of
Biological Chemistry

Description

To attract younger scientists to submit their research to a 100-year-old journal, LP&A spoke to the potential audience with a graphic that brings fresh appeal to the journal’s traditional logo in ads and on T-shirts.

Clients

Larry Paine has worked with a wide variety of clients during his many years as a creative director and designer. Listed below is a partial list of companies, associations, and brands that have benefited from his design expertise and strategic execution:

Biotechnology / Medical

Advanced Biotechnologies Incorporated
Biospherics Incorporated
George Washington University Medical Center
KPL
Martin Marietta Laboratories
OncorMed, Inc.
Peninsular Testing Corporation
Suburban Hospital
TRICARE Marketing
TheraCom
Virginia Hospital Center

Financial / Legal / Services

APCO Worldwide
ASB Capital Management, Inc.
ASB Real Estate Investment Services
Caplin & Drysdale LLC
Capstone
The Calvert Group
Financial Health Strategies
GEICO Insurance Company
GE Information Services
Gilbert LLP
Internal Revenue Service
Investment Company Institute
NASDAQ Stock Market
PHH FleetAmerica
Red Badge Consulting
WC & AN Miller Realtors
TrizecHahn

Organizations / Associations

AGB
AIPAC
American Chemical Society
American Chemistry Council
American Psychiatric Press
American Psychological Association
American Seed Trade Association
ASBMB
Council for Opportunities in Education
Excellence Through Stewardship
Food Marketing Institute
Friends of the National Zoo
Grocery Manufacturers Association
International Franchise Association
NTL Institute
National Air and Space Museum
National Asphalt Pavement Association
National Chicken Council
National Council on Aging
National Education Association
National Mining Association
NFL Players Association
Smithsonian National Associates Program
UNA-USA

Special Projects

Baltimore Orioles
Black & Decker U.S., Inc.
Clark Construction Group
Corporation for Public Broadcasting
Hanley Woods Publications
McGraw Hill
Looney Labs
TBC

Technology

COMSAT
CTA Incorporated
design Data
GTSI
Highland Technologies
IBM Corporation
INTELSAT
MICROS
Penril Datability, Inc.
Sysorex Systems Information, Inc.

Awards

Larry Paine & Associates is proud of its status as an award-winning design studio. Over the past years, Larry Paine has consistently merited national and local recognition in a wide range of categories for his creative thinking and execution:

Art Directors Club of Metropolitan Washington

Annual Report Cover Design, Booklet Design, Direct Mail Design, Editorial Design, Packaging Design, Portfolio/Menu Design, Poster Design, Self Promotion

Creativity, New York

Annual Report Design, Book Cover Design, Catalog Cover Design, Corporate Identity, Illustration, Logo Design, Newsletter Masthead Design, Self Promotion, Stationery

New York Art Directors Club

Catalog Cover Design, Corporate Identity, Poster Design, Stationery

Printing Industry of America

Annual Report Design, Poster Design, Specialty/Packaging Design

Graphic Design: USA, Desi Award

Catalog Design, Poster Design

Arc International Awards

Annual Report Design

International Editorial Design

Magazine Layout

Hiroshima Museum of Art

Poster Design - Permanent Collection

Catalog Age

Catalog Design

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Creating an elf with character

February 10, 2014

One of the most rewarding creative exercises as a designer is being able to watch a concept grow and evolve through the course of not only a single project, but through multiple iterations and projects. Once complete, we always find it interesting to go back and look at how it evolved. Our work for Gilbert […]

Larry Paine & Associates launches new website

November 8, 2013

Larry Paine and Associates is a boutique design firm located in the heart of Rockville MD and as you can see, we just launched our new site. So take a look around, explore and marvel at its shiny-ness. After being in the industry for more than 25 years, we thought it was time to start a […]